The Daily Create: Digital Rhetoric

 

smoking20psa
Image Source

 

I found this ad from the Cancer Patients Aid Association quite interesting in how it said so much with so very little graphics. One constraint of this anti-smoking ad is that one has to be knowledgeable of Cricket, the game, in order to fully understand its gravity. I will attempt to explain how powerfully persuasive this ad was, at least for me.

The three cigarettes represent the three sticks/wicket used in Cricket. The term “Hit-Wicket” is when a batsman/player loses his wicket (is struck out) by his own doing. This happens when the batsman’s bat accidentally touches the wicket. What this ad is saying is that a smoker is hitting his own wicket and is the reason for his own undoing. He is no longer in the game, not because of someone else, but himself.

What this ad is saying is that a smoker is hitting his own wicket and is the reason for his own undoing. He is no longer in the game, not because of someone else, but himself. So this ad is encouraging persons to not hit their wicket but to stay in the game of life and play on!

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s